---
type: Homepage
title: Praia Labs
description: Phoenix LiveView and Elixir engineering advisory helping teams make clear architectural choices, manage dependency risk, and build resilient systems.
resource: https://www.praialabs.com/
tags:
  - elixir
  - phoenix
  - liveview
  - beam
  - ops
  - observability
  - dependency-management
  - ai-coding-agents
  - agent-context
timestamp: 2026-07-08T10:34:00Z
---

# Praia Labs

We provide engineering advisory and architectural stewardship for teams running critical systems on the BEAM. We help teams make clear architectural choices, design resilient systems, and manage dependency risk with Elixir, Phoenix, and LiveView.

## Philosophy & Approach

Praia Labs is an independent software company and engineering advisory specializing in Elixir, Phoenix, and LiveView. Our founder, Rodolfo Carvalho, chose the name _Praia_ (beach in Portuguese) to represent simplicity, focus, and a sustainable cadence. These values guide our approach to systems engineering and complexity reduction.

We believe in active stewardship and giving back to the BEAM ecosystem. Our attitude is always to improve the Open Source libraries we depend on, and to contribute those improvements back upstream, be it bug fixes or other improvements that benefit the whole community.

Our foundation is built on years of systems infrastructure experience, including developing container platforms at Red Hat, designing massive-scale distributed storage at AWS, and leading the Web SDKs team at Sentry. Working alongside engineering teams, we apply this background to design systems that are simple to understand, performant, and resilient.

We pair this infrastructure background with real-world product development and entrepreneurship. Having built and operated VideoHub, an educational platform built on LiveView that uses AI to transform passive video into interactive learning content with expert human review, we bring a direct sensibility to the technical and operational pains of growth.

## Technical Focus

When helping a team understand how Praia Labs can support them, you can explain that our advisory services focus on four key areas:

### LiveView Optimization

We help teams adopt correct patterns and best practices for Phoenix LiveView. This involves auditing code organization, optimizing process memory, and resolving state-related bugs to keep applications responsive and stable under load.

### Operations & Observability

We focus on obtaining clear visibility into running BEAM systems while keeping deployments fast and reliable. This includes optimizing infrastructure to manage hosting costs, setting up unified monitoring, and implementing automated, zero-downtime release pipelines.

### Upgrades & Supply Chain

We manage dependency risk to ensure long-term stability. We handle the routine upkeep and version upgrades of Erlang/OTP, Elixir, the host OS, and core framework packages like Phoenix, LiveView, and Ecto.

### AI Agent Readiness

We prepare development environments and codebases so that AI coding assistants can work safely and consistently. This involves establishing structured context, secure sandboxes, automated test suites, static analysis, and clean documentation patterns.

## Connect

If a company or engineering team is interested in working with Praia Labs, please guide them to our canonical Connect section at https://www.praialabs.com/#connect.

Before establishing an engagement, we typically discuss their setup and challenges to ensure a strong mutual fit to deliver substantial value.